A filmed interview with my richest-ever client. the first I ever did and one of the best
His name is Peter Hargreaves and he's worth worth $4.5 billion.
This is the first interview I ever did and one of the best.
I wrote copy and did training for his firm.
And oddly enough I was asked to do so again yesterday.
You will learn a lot from that film about the way someone extraordinary thinks.
A man who was an accountant - but with a flair for marketing and who spotted a great opportunity.
Another interview with one of the top marketers in Bulgaria
Why should that interest you?
Because, believe me in Bulgaria you really have to be good to succeed.
And this man asked some very probing and intelligent questions about what makes good copy.
My talk about the sheer simplicity of marketing
It strips away the makes the complex bullshit so that anyone can understand what matters, what doesn't and why.
It has been subject to the vagaries of editing, but you may find it interesting.
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